Made in Japan
Shirt factories, not a logo on offshore cloth.
22 stitches
More than luxury brands put on a $250 shirt.
From ¥8,900
The original pitch, kept: quality at a fair price.
The eight
A collection you can finish.
Kamakura, 1993
Born above a convenience store. Named for the city, not a moodboard.
Yoshio and Tamiko Sadasue opened a 14-tsubo shirt shop on the second floor of a Kamakura convenience store. The idea was simple enough to still work: skip the middlemen, sew in Japan, charge a price a working person can repeat.
Why this site exists
The original shop has six hundred shirts. You need one.
Catalog sites bury the product. This campaign does the opposite: eight shirts, a fit finder that actually recommends, and the factory facts up front. Same quality. Less hunting.
Worn, then repeated
“I stopped buying $250 Italian shirts. This white oxford looks more honest and lasts the wash.”
M. K. · Tokyo
“The New York salon charged what a department-store shirt costs. The stitching is not the same category.”
James L. · Manhattan
“Staff in Kamakura fitted me without the theatre. I left with two shirts and a size I actually own.”
Hana S. · Yokohama